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Heavyweight legal knowledge meets commercial acumen

As Hong Kong’s own world-class law firm, we offer a first class service when it comes to protecting trade marks across the world.

Trade marks are frequently among a company’s most valuable assets. So protecting them is a serious business, requiring a mixture of heavyweight legal knowledge and commercial acumen. Deacons advises numerous well-known clients across a wide range of sectors on developing and pursuing successful trade mark strategies, as well as assisting in trade mark disputes in Hong Kong and China.

Our experienced team can assist with everything from trade mark clearance searches and registration, monitoring trade mark rights and managing portfolios, to licensing agreements, opposition, revocation or cancellation proceedings before trade mark or other relevant registries and in the courts. We also advise companies on trade marks in the context of a wide range of commercial IP transactions.

Clients particularly value our international service, which covers trade mark registrations throughout the Asia-Pacific region and further afield, while our breadth of experience and innovative approach sees us consistently recommended in major independent guides such as Managing Intellectual Property’s annual survey, Chambers Global and Legal 500 Asia Pacific. Our recent high-profile mandates include:

  • Advising a well-known beauty brand and a leading manufacturer of luxury lingerie, casual wear and swimwear on their large, multinational trade mark filing programmes;
  • Representing a well-known Italian designer brand in a number of multijurisdictional trade mark oppositions, some of which proceeded to the High Court;
  • Advising an international safety verification organisation on the drafting of its certification regulations and securing certification mark protections;
  • Advising on the protection and branding of non-traditional trade marks for a Japanese beverage company;
  • Advising and assisting an Italian luxury brand in prosecuting its defensive trade mark application;
  • Advising on trade mark protection, applications, oppositions, agreements and negotiations for one of the largest publicly listed Chinese-language print media companies in Hong Kong;
  • Advising one of the largest conglomerates in the ASEAN region in the acquisition and licensing of a worldwide IP portfolio including conducting due diligence, advising on and drafting various transfer and licence agreements.

If you would like more information on how we can help you with trade mark related matters, please feel free to get in touch. 

Trade Marks SERVICES