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Maximising the value of your IP

Deacons can help your business thrive in today’s knowledge economy through making the best use of your IP assets. 

In today’s competitive economy, commercial transactions are increasingly driven by IP as businesses realise that IP can form a significant part of their assets. Whether you are at the forefront of revolutionary technological developments, you own a valuable IP portfolio, or you are simply looking for ways to add value to an existing business, practical advice from experienced lawyers can help you secure the best return on your investment and manage risks appropriately.

As Hong Kong’s own world-class law firm, we can help ensure your IP works hard for you. We regularly assist both well-known brands and cutting-edge ventures with all manner of commercial advisory work from IP audits, local law compliance, to mergers and acquisitions, joint ventures and reorganisations.  We also advise on a broad range of transactional IP agreements including assignments, licences, advertising agreements, website agreements, technology transfer, software development and licences.  Our experienced specialists also regularly advise on the IP-related aspects of advertising and marketing campaigns.  

Recent experience includes:

  • Advising a world-leading software consumer electronics, software and PC manufacturer on an Assignment of All Rights of Invention Agreement;
  • Advising a major social media company on keyword advertising law in Hong Kong, China, Taiwan and Macau;
  • Advising a leading Hong Kong based educational toy maker on its IP policy and handbook;
  • Advising a leading company handling brand development and management for major US and international brands on a franchising agreement;
  • Advising a global specialist in electrical and digital building infrastructure on OEM and design contracts and manufacturing agreements;
  • Advising a major entertainment industry trade association on anti-trust issues;
  • Acting for one of the largest advertising companies in the world in negotiating a global advertising services agreement with a well-known international clothing manufacturer involving an innovative advertising campaign using social media.

Please take a look at our intellectual property pages for more on the range of work we undertake. And if you would like more information on how we can help you, please feel free to get in touch. 

IP Commercial Advisory SERVICES